About Fritz's Outdoor Discounts
Fritz's Outdoor Discounts is a family-owned retailer specializing in quality outdoor gear and apparel at discounted prices. We were founded in 2023 by the Frahm family, owners of Efrahm Inc. hedge fund, as a tribute to their late patriarch Frederick "Fritz" Diedrich.
Fritz had a lifelong passion for the great outdoors. He loved hunting, fishing, camping, and hiking and was always outfitting his family with the latest gear for their adventures. Fritz taught his children and grandchildren the skills of the outdoor sportsman and the importance of conserving our natural world.
Now his family honors the memory of Fritz Diedrich
by bringing great deals on top outdoor brands to fellow outdoor enthusiasts. At Fritz's Outdoor Discounts you'll find all the gear you need for hunting, fishing, camping, hiking, and more at our single location in the Birch Run Premium Outlets mall. We offer discounts up to 60% off on major brands like Yeti, Columbia, Leatherman, Nikon, and DeWalt.
Additionally, we have exclusive agreements with top brands like Killer Instinct to sell their clearance and open box items that have been rigorously tested for quality and performance. This allows us to pass even greater savings on to you.
As a small family business, we strive to provide personalized service and advice to help you find the right gear. Our staff are experienced outdoorsmen and women who use the products they sell. Fritz's Outdoor Discounts wants to inspire the next generation of stewardship for the great outdoors.
Stop by our Birch Run location or shop us online. Let us help you get outfitted for your next adventure while honoring the legacy of Fritz Diedrich's love of the outdoors.